Daniel Wellington

Product Launch

Product Launch

We orchestrated Daniel Wellington’s launch of their new watch through an exclusive event in the heart of Stockholm.

Background. The Swedish watch company was among the first to successfully expand its brand through a strong focus on influencer collaborations. However, today’s influencer market requires a brand to establish a personal relationship with each influencer to maintain a long-term and credible outcome. A physical meeting in a spectacular and generous environment became the solution.

Event Production. The invited guests included some of the world’s most successful influencers, both from Stockholm and from all over the world.

A raw venue in Södermalm was transformed into an exclusive yet mystic setting where vision, scents, and flavors worked in harmony. Acrobats performed from the ceiling, and the adventurous had the opportunity to be hoisted up for epic photos. In a secluded area, a fortune teller offered guests personal readings. A world-class food and beverage menu was curated in collaboration with one of Stockholm’s top restaurants. The DJ booth featured a solid lineup of DJs, headlined by the global star Alesso.

Results. Daniel Wellington established a unique and personal relationship with the guests, creating and facilitating future collaborations while further strengthening the brand.