Eventum

The Westfield Good Festival

Westfield Unibail Rodamco

The Westfield Good Festival

In May 2023, Eventum produced “The Westfield Good Festival” on behalf of Westfield Unibail Rodamco. The events aimed to contribute knowledge and inspiration regarding how to make more sustainable choices in everyday life.

The events, which took place at both Westfield Mall of Scandinavia and Westfield Täby Centrum, included clothing swap days with Gustav Broström, a book swap corner, a capsule wardrobe styled by Monika Kichau, and DIY workshops with Jennie Dahlén. The stage design was created in collaboration with sustainability advocate David Henscher and was partially built using recycled materials from Westfield's own loading docks and driftwood.

The event days attracted both new and returning visitors, and over 1,000 garments per center changed owners during the clothing swap days.